The scope of opportunities presented by this initiative are tremendous, elsewhere we've covered that the Brolga Project is more than just filling the regional skills gap. It also offers scope to encourage regional high-school students towards tertiary education through peer to peer mentoring.
And there's at least another benefit just waiting to get picked up - niche export opportunities.
Let's take for example, the hypothetical organisation, the Timbuctoo Organic Cheese Association (TOCA). TOCA has been producing it's cheese for a number of years, selling them through local stalls and shops. They ask for a Brolga marketing student to review their marketing strategy, to increase returns to their members. The marketing student duly comes out to Timbuctoo and meets the members, learns how the product is made, reviews their marketing plans (if any) and develops a strategy and helps TOCA sell their excellent product into higher-end markets in Brisbane, Sydney or Melbourne, for example.
This is effective because a student who's grown up in one of the major metropolitan centres has, almost by default, knowledge of their local markets; what Organic Shops may be interested or Sunday Markets stalls that TOCA may be able to align with who are selling complimentary products, for example.
In summary, if a marketer knows their local market firsthand, then of course there's advantage over someone who is from outside the locality.
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Taking that one step further, what if the marketing student has an international background? Perhaps they might say, "Hey this cheese is pretty tasty, I reckon we should trial some in my home country"...
With this in mind, Brolga Project has approached a student from China, who has some experience in import and export into China, and who has an interest in the Arts, particularly Indigenous Arts. Miss Airene Wong studied at the University of New South Wales for an M.C. in Economics and Commerce, with a specialisation in Marketing, and has previously completed a degree in Business Management and an Associate Diploma in Foreign Law. World travelled, Airene is currently working with the Brolga Project to develop this vertically integrated Indigenous Arts Boutique in China. Once successful, Brolga Project will be able to leverage and refine the experiences it learns here, to apply them to other opportunities like the example outlined by TOCA above.
A fantastic opportunity, we are looking for partners, people who have products that could also be sold in the boutique, or who want to lend a hand to make it happen - please click here to go to Airene's page for more information.
Helping Build Capacity in Rural and Regional Australia by...
'Regional Skills Shortage' - Australia & the World